Highest Potential

Wah Wah 45s are proud to present the first single to be taken from southern soul boys The Milk’s new album which is due for release early next year.

Never Come Down is the response to a re-engagement with Nicherin Buddhism, a philosophy that holds at the centre of its core principles the dignity of life, value creation, and reaching your highest potential.

The entire song loops around three chords in a square 6/8 drum pattern that’s conventionally swung giving it a jolted, almost tape loop effect. It doesn’t have a beginning nor an end, and the fades in and out of the song further signify the cyclical, everlasting nature of it. The chords conjure a flavour of determination and intent and this idea is summarised in the lyric ‘it’s time to take your joy more seriously’.

Harmony

A distinctive feature of the track is the three way harmony that appears throughout. This too was recorded live because, again, why sing together for 20 years only to do it separately come the recording?

Never Come Down was one of the first songs written for the band’s third album and sets the tone beautifully for their return.

Four life-long friends, Ricky Nunn (vocals), Mitch Ayling (drums) Luke Ayling (bass) and Dan Le Gresley (guitar) formed their first band when they were still at school in Essex, playing countless working men’s clubs, and finally becoming The Milk. The Milk prove that sometimes it takes a few bumps to find the right direction. Often it involves experience, guts and self-belief to trust yourself and venture from one to find another. The Milk are a band that believe with utter conviction that they’ve now found their way. Everything seems to agree with them – from releasing the critically acclaimed album “Favourite Worry” (Wah Wah 45s), selling out London’s Union Chapel and touring with Fun Lovin’ Criminals at the beginning of 2017, to their sell-out UK tour climaxing at London’s KOKO in Camden town.

Reactions

“This track, Never Come Down, is something else!…Great stuff… I love these guys, man – a great band” Huey Morgan, BBC 6Music